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Make Your Business Stand Out!

How Building Color Can Bring in More Clients

Make Your Business Stand Out!

When customers visit a business they generally arrive with certain expectations. While courtesy and professionalism are usually tops on that expectation list, in many cases cleanliness can rank equally high. Given that nothing looks cleaner than a fresh coat of paint and that the exterior of your building marks a potential customer’s first impression of the business, maybe it’s time to consider a fresh coat of paint for your business’s exterior.

If your business has a dedicated corporate color scheme, or the building associated with your enterprise has always been the same color, the choice of paint coloring is probably dictated by past decisions. Likewise, if your business has a logo with a specific color scheme, you may need to choose building colors in a way that highlights or matches the logo. However, should your choices be more open, you should carefully consider your building colors, because the colors you choose may help bring in more potential clients and/or lead to more business.

Use Psychology in Choosing Your Building Paint Color

Psychologists have long known that colors can evoke emotional responses in people, and marketers utilize color in their efforts to influence customers. Consider that research has shown that colors can increase brand recognition by 80 percent, and that print ads in color are read more than 40 percent more than similar ads in black and white. Color can even influence the perception of temperature. Walls painted in warm colors, such as orange and red, generally make people think a room is warmer than it actually is, while cold-colored walls, such as blue and green, make people lower their temperature estimates.

People’s perceptions of—and response to—colors can and do vary. Genders display distinct differences in their color preferences, with men generally known to prefer stronger colors, while women tend to prefer softer hues. Distinct cultures may perceive colors and their meaning differently than the mainstream, and individuals may acquire subtle color biases as a result of past experiences.

Psychologists and marketers have developed various rules of thumb with regard to colors and business that may help you determine the right color choices for your building. Let’s consider a few of these rules in relation to the most common colors:

Blue

Known as the most popular color, blue is used in branding by 35 percent of the Forbes list of 100 most valuable brands. Its status as a favorite color is thought to have evolved from the pleasant association we have with seeing the blue sky, or the blue of water. Marketers believe blue is associated with trust, integrity and communication.

Red

Used in branding by 30 percent of the Forbes list of 100 most popular brands, red can send mixed messages. On the one hand it conveys warnings, such as the red in a “Stop” sign, but it can also signify anger, as evidenced by a face reddened by rage, or angering a bull with a red cape. With branding it is thought to connote power and passion.

Green

Green can invoke mixed messages, as well. Your first thought might be that it conveys a sense of nature and regrowth, which is correct, and “green” is all about the environment. In branding It also represents “money,” the pursuit of which can be diametrically opposed to green goals.

Yellow

Yellow is an interesting color in that most people don’t rank it high on their favorite colors list, but those who do like it tend to like it a lot. It is the most visible color one can see in daylight, and, while not popular with the majority of people, is considered a “happy” color.

Orange

Orange is thought to represent high energy, but is also associated with good value.

Tide and other cleaning brands use orange in their branding to suggest industrial strength; while Home Depot’s orange is supposed to be suggestive of good value.

Pink

Considered a kid’s color or effeminate, pink is also believed to have a calming influence. In fact, this influence is believed by some to be energy draining, which is why many sports teams paint their visitor’s locker room pink.

White

While it may not be considered a true color depending upon who you speak to, white is used as a color in branding (and certainly as building colors), though usually to offset other colors. White represents a bright, clean look, though marketers warn that it should not be overused as white can be suggestive of boredom.

Black

Black is not a color, and instead serves to absorb the colors of the visible spectrum. Similar to white, it can be very effective at offsetting other colors. When used in branding it is generally tied to the ideals of luxury and refinement.

Type of Business May Also Guide Color Choice

Ultimately, the type of business you are engaged in will help dictate your color choices as well. Much as toy store owners would not likely paint the exterior of their building black, funeral home proprietors would likely refrain from using a bright red color scheme. A law firm’s building might seem a bit off-putting if painted blue and yellow, but would probably look quite professional in black and white.

If you’re having a hard time choosing the perfect color scheme for your building, it might be time to call in some professional help. Serving the Naples, Fort Myers and Bonita Springs area, FCI Painting has been helping businesses with their interior and exterior painting needs for more than 20 years. You can find us online or by calling (239) 435-1001.

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The entire process from start to finish was professional. They did a great job and left everything clean. Ryan wouldn’t leave until everything was perfect. The entire team was so responsive. I would recommend FCI to anyone. I would give them 6 stars if I could.

Bruce G

Reasonably Priced & Very Detailed

We have a three unit, two story condo building that needed an exterior painting job we awarded to FCI Painting. Their proposal was reasonably priced and very detailed. Richard Foden’s came to estimate the job and took the time to explain the process, answer questions and provide recommendations (that help us in our process). We received four proposals and FCI’s stood out making our decision straight forward. FCI crew was professional and the foreman ‘Eduardo’ exceptional. On a daily basis’s he communicated what to expect, what they would be achieving and the crews next steps. Crew was courteous and cleaned up the grounds every evening. We highly recommend FCI Painting company. Thanks

Leo G

Incredible Service

I honestly cannot recommend this company enough. I was attempting to find painters in Naples while I was still in Canada. Richard and his team were so helpful in the process, going above and beyond what I could have ever imagined. They were thorough, professional, and one of the best prices I found in the area. Incredible service.

Jeremy S

Definitely Use Them Again

Richard and his team were great to work with. They were polite, cleaned up and did an awesome job! I have already recommended them to people and would definitely use them again.

Helen R

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Very professional, prompt… even ahead of schedule. I will always use them from now on.

Brittany K

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I can’t recommend FCI Painting enough! Owner Richard Foden runs one of the finest painting companies I’ve ever had the pleasure to work with. When my business moved into our new office, we started researching painters in Naples, FL and FCI came highly recommended. The commercial painters that Richard works with are prompt, thorough and professional. After working with them in a business setting, I’ll be certain to give Richard a call next time I’m in need of house painters as well.

Martin V

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Had my condo painted by FCI Painting and they did an outstanding job! They were professional and friendly.

Eileen F

Competitive & Fair

FCI Painting did an outstanding job for us and we are more than pleased with the results. We found the pricing to be competitive and fair. Our painter, Chris, was an expert craftsman, patched several areas of drywall that needed attention and helped us work through a problem we had with one of the colors we chose. We would definitely recommend FCI painting for anyone looking for a quality job at a fair price.

Donna C

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Big thanks to FCI, I had them paint my house inside and out and they did a fantastic job, way above my expectations, there employees were punctual and polite, and the work was completed 2 days before the scheduled completion date. Would not hesitate to recommend A++++++++++

Neil S

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FCI Painting did a fantastic job on my driveway. They were swift, neat, and very sharp eye on quality. I would highly suggest there work and I would call them again.

Tom D

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FCI did a great job painting our home! Job was done on time & on budget, no surprises! Rich was a pleasure to deal with & was very prompt when responding to a question or request. Chris, our painter, was on-time each day, always prepared, cleaned up every afternoon, worked at a good pace & super friendly. Would definitely use them again & recommend them highly!

Christine C

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My family has used FCI in our homes and businesses. They have always done an outstanding job, neat and clean and Richard is wonderful accommodating owner to work with. I would highly recommend this company to anyone.

Valerie G

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