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shade of white blog

Choosing a Shade of White—It’s Not as Simple as You Think!

White tends to be a go-to interior paint color because it make rooms look more spacious, melds well with all other colors, and should serve as a simple option to avoid the dilemma often raised when picking paint colors. However, with more than 150 available shades of white, choosing the right white paint is not as simple as you might think.

In fact, the varying shades of white paint combined with how each respectively interacts with light can make choosing a perfect white interior paint more confounding than picking out a perfect shade of blue or other color. Consider, for just one example, that a warm shade of white paint used in New England may appear almost pink when used in the Naples, Florida area. That’s because the natural light in the northeast tends to be grayer than in southwest Florida.

Thus, Naples-based FCI Painting urges its customers to choose a cooler shade of white if they want to avoid the pink tint that can emerge in white-painted rooms. Read on to learn more tips from FCI painting on how to choose the right shade of white:

More than 150 Shades, but Three Primary Categories

If the thought of considering from among more than 150 shades of white sounds daunting, then ease your mind by knowing that white paints typically fall under three distinct categories:

  • Warm-Toned
  • Cool-Toned
  • Pure White

In general, cool-toned whites work best in rooms that receive lots of natural sunlight, especially in rooms that catch the rays of the setting sun. Cool-toned whites also tend to add the most dimension to a room. Warm-toned whites tend to work better with artificial lighting and combine especially well with natural materials in a room, such as wooden accents. Pure whites, typically used by art galleries and any area used as a showcase, are best suited to make other colors stand out.

It’s All About the Lighting

Other than most pure whites, the shade of white you choose will always appear different under varying lighting—whatever you see in the paint store will often look totally different in the room you’ve designated for it. Thus, it pays to look at samples of your potential white paint options with the different lighting that the room will be exposed to. Not only should you review samples at different times of day, but in different parts of the room, and at night under all possible lighting configurations.     

Don’t Forget the Trim!

When coming up with a white trim to match your white walls, try to keep it simple and choose a shade that has an undertone of your primary white. In fact, you can often achieve a desired aesthetic look with your white paint, by painting the trim in the same color but with a different finish, preferably one with more shine than the walls. In fact, the most popular one-color combination is flat ceiling, eggshell walls, and semi-gloss trim. Whatever you do, resist the urge of trying to mix warm-toned and cool-toned whites in the same room, as the contrast generally comes across as quite jarring.

Still Struggling to Find the Perfect White?—Contact FCI Painting!

If trying to choose a white paint for your interior spaces has you confounded, consider a consultation with Naples, Florida-based FCI Painting. With more than 20 years of experience helping southwest Florida residents and business owners paint their interiors, we are well attuned at picking out the perfect white paints for your spaces and their distinct lighting. To learn more about how FCI Painting can help you with your interior painting needs, contact us online, or give us a call at (239) 435-1001.

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6 Stars

The entire process from start to finish was professional. They did a great job and left everything clean. Ryan wouldn’t leave until everything was perfect. The entire team was so responsive. I would recommend FCI to anyone. I would give them 6 stars if I could.

Bruce G

Reasonably Priced & Very Detailed

We have a three unit, two story condo building that needed an exterior painting job we awarded to FCI Painting. Their proposal was reasonably priced and very detailed. Richard Foden’s came to estimate the job and took the time to explain the process, answer questions and provide recommendations (that help us in our process). We received four proposals and FCI’s stood out making our decision straight forward. FCI crew was professional and the foreman ‘Eduardo’ exceptional. On a daily basis’s he communicated what to expect, what they would be achieving and the crews next steps. Crew was courteous and cleaned up the grounds every evening. We highly recommend FCI Painting company. Thanks

Leo G

Incredible Service

I honestly cannot recommend this company enough. I was attempting to find painters in Naples while I was still in Canada. Richard and his team were so helpful in the process, going above and beyond what I could have ever imagined. They were thorough, professional, and one of the best prices I found in the area. Incredible service.

Jeremy S

Definitely Use Them Again

Richard and his team were great to work with. They were polite, cleaned up and did an awesome job! I have already recommended them to people and would definitely use them again.

Helen R

Ahead of schedule

Very professional, prompt… even ahead of schedule. I will always use them from now on.

Brittany K

Can’t Recommend FCI Painting enough

I can’t recommend FCI Painting enough! Owner Richard Foden runs one of the finest painting companies I’ve ever had the pleasure to work with. When my business moved into our new office, we started researching painters in Naples, FL and FCI came highly recommended. The commercial painters that Richard works with are prompt, thorough and professional. After working with them in a business setting, I’ll be certain to give Richard a call next time I’m in need of house painters as well.

Martin V

Professional & Friendly

Had my condo painted by FCI Painting and they did an outstanding job! They were professional and friendly.

Eileen F

Competitive & Fair

FCI Painting did an outstanding job for us and we are more than pleased with the results. We found the pricing to be competitive and fair. Our painter, Chris, was an expert craftsman, patched several areas of drywall that needed attention and helped us work through a problem we had with one of the colors we chose. We would definitely recommend FCI painting for anyone looking for a quality job at a fair price.

Donna C

Way Above Expectation

Big thanks to FCI, I had them paint my house inside and out and they did a fantastic job, way above my expectations, there employees were punctual and polite, and the work was completed 2 days before the scheduled completion date. Would not hesitate to recommend A++++++++++

Neil S

Highly Suggest Their Work

FCI Painting did a fantastic job on my driveway. They were swift, neat, and very sharp eye on quality. I would highly suggest there work and I would call them again.

Tom D

Pleasure to Deal With

FCI did a great job painting our home! Job was done on time & on budget, no surprises! Rich was a pleasure to deal with & was very prompt when responding to a question or request. Chris, our painter, was on-time each day, always prepared, cleaned up every afternoon, worked at a good pace & super friendly. Would definitely use them again & recommend them highly!

Christine C

Always an Outstanding Job

My family has used FCI in our homes and businesses. They have always done an outstanding job, neat and clean and Richard is wonderful accommodating owner to work with. I would highly recommend this company to anyone.

Valerie G

Great Company, Great Results

Great Company, Great Results! We use FCI whenever we can!


Easy to Deal With

Pleasant and easy to deal with. Did exactly what they said they would, when they said they would do it. Would highly recommend.

Christopher G

Beautiful Work

Beautiful work and very friendly respectful employees. Couldn’t be happier.

Tiffany K